THE DROP SHOP

Swag, But Better.

In order to strengthen internal brand and culture, The Drop Shop online gift shop for VideoAmp employees was created. Avoiding the generic logo on a t-shirt approach to swag, individual quarterly capsule collections of merch were designed. The online shop experience mimics streetwear drop collections with timed-releases, limited quantity runs and unique marketing campaigns. All items are free to employees and designed in collaboration with my favorite creative all-stars, Kaleho Naki and Annam Tran.

Before each collection release, promo videos were created to generate buzz and tease out the upcoming items to employees. The Billy Club collection was designed to celebrate VideoAmp reaching its billion-dollar valuation.

Merch item designs were collectively designed by a team of 3.

The Drop Shop online store was creatively re-skinned for each collection and was integrated to the IYKYK mobile app.

Merch Items.

Screen Printed Hoodies
Scarf + Beanie
Enamel Pins
Flannel Shirt
3-D Embossed Hoodie
Festival Kit
All-Over Print Hoodie
Mug + 3D Unicorn
Pet Hoodie
Candle + Bandana
Dog Leash + Water Bowl
All-Over Print T-Shirt

The Details.

My team and I designed each collection to make them as special for VideoAmp employees as possible. The items include personal touches with carefully crafted product photo and video shoots.

For the FAM collection, I created a pattern using employee’s pet faces to be used as an all-over print on t-shirts and socks. Inviting employees to participate in swag creation fostered a deeper sense of camaraderie and VideoAmp brand love.

Merch photos and videos were a combination of in-house production and collaborations with external creatives: Scenematix, Amanda Delarosa and David Maxwell.