VIDEOAMP.COM 2.0
After launching the first website in 2020, I continued to track website performance. Collecting this data influenced the changes made for this 2022 version.
2022 Redesign.
Additions and improvements made:
Simpler messaging with improved information hierarchy
New videos ranging from client testimonials, event recaps and webinars
4x increase in call-to-action links to increase number of sales leads
Several comprehensive candidate journey pages added
New global editorial-style typography used to improve reading pace
New animation styles inspired by human behavior
Focus On Clarity.
By introducing new typography styles, editorial-like layouts and modest use of colors, visitors have a clearer path to content that matters most to them.
Enhance Key Sections.
Reviewing the most popular pages and sections of the website drove design decisions like adding in bolder interactive elements.
Attract Top Talent.
VideoAmp prides itself on hiring the best and brightest talent across all experience levels. We gathered feedback that candidates wanted to know more about the leadership team, better understand the hiring process and hear directly from employees. Working hand-in-hand with the VideoAmp recruiters, we created several new pages to showcase employee testimonial videos, persona-based hiring roadmaps and programs offered to employees.
