VIDEOAMP.COM 1.0
During my time at VideoAmp, I had the pleasure of redesigning the corporate website in 2 different iterations.
I led both website redesign projects (2020 and 2022 versions) partnering with Column Five. These designs were recognized twice by Awwwards for design Honorable Mention and a Mobile Design Excellence Award. 🤍
2020 Redesign.
This project required me to:
Implement CrazyEgg and Google Analytics to track performance and better understand visitor behavior
Create a consistent feedback loop with executive leadership and department leads
Draft and submit RFPs to find partner agencies to collaborate with VideoAmp
Launch a video program and produce 8 new website hero videos
Own MSA, SOW filings and budget
Manage a large team of designers, copywriters and videographers
Host cross-team and agency partner offsite events
Author all documentation and conduct team training sessions
Research First.
Research and documentation include: desktop and mobile visitor reports, RFP, wireframes, video performance tracking and interview transcript selections.
Design Second.
New pages inform visitors of the company mission, solution offerings, technical methodologies and shine a light on the company’s best asset: its people.
Provide a Clear Path.
We focused on simplifying the journey with new site architecture, branded solution offerings and concise content pages.
Content is King. Design is Queen.
The custom animations, interactive elements and product visuals heavily influenced the quality of website content. By prioritizing the visitor, each section was carefully planned to give them the best experience.
Despite a global pandemic forever changing how we work, I’m pleased to say that this website launched on time and within budget. You can read more about how this project came together in the post-launch blog post.
Before The Redesign.
To better understand the full impact of the redesign, this is the 2019 version of the website before I joined.
The challenges with this version of the website:
Visual brand system was not cohesive
Business offerings and solutions were not clear
Content wasn’t curated, especially on the extra dense homepage
CTAs were not generating marketing or sales leads
Inefficient host platform which limited cross-team collaboration
Non-intuitive navigation
Missing culture content needed for recruiting purposes
Initial Steps.
Several strategic steps were taken to research, plan and create new visual assets for the website:
Redesign the VideoAmp logo and global style guide
Track and report website visitor behaviors
Create a scalable template for copy
Animate platform visuals
Conduct 7 client video interviews
Storyboard and transcribe all video content
Capture employee footage across several office locations
