MARKETING DESIGN

My background in working for a variety of industries has enabled me to create many different types of creative marketing collateral.

Direct Mail.

Lucky Brand direct mail pieces were designed to give consumers a preview of upcoming collections and were influential to generating sales.

This oversized print piece is designed to newspaper size. This unique size and paper helped make this direct mail piece stand out from a normal brochure.

To help Factual’s marketing team launch their holiday season fitness campaign, I created a double-sided pocket guide distributed to Factual clients and partners that includes a die-cut slip case and stickers. This campaign design was also used across display ads.

Brand Marketing.

The bright and cheery visual style is a key differentiator between Factual and its competitors. To see more about the Factual brand, please visit the brand project page.

Factual brand

Marketing at CES.

VideoAmp attends the technology trade show CES every year and hosts events and meetings with clients during the week-long event in Las Vegas. As part of a client gift box, I designed a custom poker card set that is infused with VideoAmp’s marketing strategy.

The all-over print design of the box includes gold foil stamp and custom illustrations. The poker cards themselves are printed on official poker league linen card stock.

Factual is the leading global location data company. In order to showcase the deep catalogue of this data, I designed a client gift book that was used to market Factual’s business capabilities. This 228-page book is a collection of employee travel stories highlighted by Factual’s location data. To make this piece more personal, 100% of the book’s content (stories and photos) was provided directly by employees.

Client Gift Book.

Factual’s sales reps travel to countless meetings and requested a unique item to leave behind with clients that wasn’t an average business card or sales sheet.

I designed these double-sided sheets that share the value of working with the Factual strategy team through a comic. To make these personal, each of the character was drawn to represent an actual Factual sales rep.