EBAY ENTERPRISE
Brand Redesign.
EBay Enterprise was a global leader in digital commerce and needed a comprehensive new brand system to use across all print and digital applications.
I started this project by creating a new logo, color palette and typography rules. Then, I developed a unique linear grid that was used as a connecting visual cue for all illustrations, videos and photography. The application of the new brand system is best seen through the website redesign.
Note: EBay Enterprise has since merged under Radial.
Style Guide Sample.
Below is a sample of pages that show how the style guide was implemented throughout the website.
Redesigned Website Pages.
Before The Redesign.
To better understand the full impact of the redesign, this is how the website looked with their old brand system.
The challenges with this version of the website:
The website was not responsive
Navigation was clunky and not intuitive
Content pages were sparse
Inconsistent use of typography
No variation between different types of pages
Lack of supporting visual elements
Color palette was not optimized for screens
