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TEN TIGERS PARLOUR


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TEN TIGERS PARLOUR


TEN TIGERS PARLOUR

I designed the brand identity, stationery and menus for popular Washington, D.C. - based lounge, Ten Tigers Parlour. Ten Tigers Parlour combines the aesthetics of historic Chinese culture with a nod to Victorian-era designs. The lounge serves up creative Asian-inspired bar foods, has a den-like interior with real fireplaces and features premier DJ's and musical guests.

I designed the brand identity to incorporate a traditional Chinese stamp-like circular emblem with custom typography and hand-drawn patterns. The color palette was derived from the colors experienced within the space; moody and candle-lit.

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MARKETING COLLATERAL


MARKETING COLLATERAL


MARKETING COLLATERAL

Various print collateral designed for marketing and special events at Lucky Brand. For these projects, I managed the concept, design and press production. Special printing techniques were applied such as foil stamping, blind emboss, custom envelope creation.

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GRAY MARKETING


GRAY MARKETING


GRAY MALIN MARKETING

Selection of some marketing designs I did for acclaimed photographer, Gray Malin in collaboration with major brands such as Le Meridien hotels and Sperry shoes.

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MARKETING VIDEO CAMPAIGN


MARKETING VIDEO CAMPAIGN


FACTUAL MARKETING VIDEOS

In an effort to provide a closer look into Factual's culture and to aid the recruiting and marketing team, I created 5 videos in collaboration with Station 22. The purpose of these videos was to let the executives and the employees speak about Factual and answer some questions that are common to potential candidates applying to Factual. Videos are shared across social media channels, at recruiting events, and on our company recruiting digital pages.

The videos were shot over two full days at the company's headquarters. I was in charge of directing the different shots for each of the videos and doing the video editing to make sure the company's message and each video's content was on-brand. Station 22 was hired to do the sound mixing, color grading and final production of the files.  

2 long form videos

There are two long form videos; one focusing on overall "ABOUT FACTUAL" and another video focusing on "ENGINEERING AT FACTUAL." 

3 short form videos

The three shorter videos are made to be easily shareable and give a more singular focus per video ranging from internships at Factual to client-focused messaging.

An example of one long form and one short form video is available below.

BEHIND THE SCENES PHOTOS:

ABOUT US FACTUAL VIDEO

HIRING AT FACTUAL - DATA ENGINEER VIDEO

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HIGH PERFORMANCE HOLIDAY CAMPAIGN


HIGH PERFORMANCE HOLIDAY CAMPAIGN


HIGH PERFORMANCE HOLIDAY CAMPAIGN

I designed the extensive holiday marketing campaign from all print and digital touchpoints for Factual. This was the company’s biggest marketing initiative-to-date and was developed around the theme for a “High-Performance-Holiday” being shipped in Q3 to target for Q4 engagement. Design components for this campaign included a pre-delivery email to alert their box is on the way, custom direct mail gift boxes (3 different sizes) sent to around 3,000 programmatic traders, account managers and strategists in the Factual network, a custom interactive microsite (with animations view site here), a 14-panel accordion style booklet with custom sticker sheets, fitness-related branded swag items and 28 ads running on DBM and paid social. 

PRE-Delivery email for box recipients

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SAMPLE SET OF ANIMATED DBM ADS

 

CUSTOM direct mail PACKAGE BOX DESIGNS

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SAMPLE SET OF PAID SOCIAL ADS (INSTAGRAM)

 

double-sided ACCORDION STYLE tips and product information BOOKLET (with die-cut front cover and three inside removable sticker sheets)

MiCROSITE FULL PAGE VIEW

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PRODUCT VIDEOS


PRODUCT VIDEOS


GO-TO-MARKET ANIMATED PRODUCT VIDEOS

Factual’s technology can sometimes sound complex and intimidate someone learning about the company for the first time. To combat this, I created Factual’s first set of animated product videos that simplify the explanation of each technology and also bring in real-life examples for easy understanding. I worked directly with the product marketing managers on each video to develop an effective script and story.

I then sourced a video producer to help hire a professional voice actress to record the script in studio and match the animation to the script exactly. Each video took about three weeks to complete from start to finish and I project-managed, story-boarded, designed, and released finals for each go-to-market product video.

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GEOPULSE PROXIMITY STORYBOARD STILLS

Full product page and animated reel for Geopulse Proximity can be viewed here.

 

GEOPULSE AUDIENCE STORYBOARD STILLS

Full product page and animated reel for Geopulse Proximity can be viewed here.

 

OBSERVATION GRAPH STORYBOARD STILLS

Full product page and animated reel for Observation Graph can be viewed here.

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STRATEGY CARDS


STRATEGY CARDS


STRATEGY CALLING CARDS

I designed this piece of marketing for the strategy and demand teams at Factual. This a double-sided, business-card sized piece of folded collateral highlighting Factual's location strategy capabilities. The front side of the card includes a custom-drawn cartoon strip that walks you through a typical life cycle of a real-life Factual service offering. The characters were illustrated to reflect our actual team members. The back side of the card includes sample location strategy samples and benefits of working with Factual. The double-sided US letter size sheet is sandwiched between removable business cards with contact details to get in touch with Factual's strategy team.

I illustrated, designed, produced mechanicals and performed all proofing for final execution.