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BE EARNEST


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BE EARNEST


EARNEST BRAND MARKETING

Full corporate design for brand marketing agency, Earnest. I created the bespoke typographic logo, business cards and website. The company serves an incredible list of top-tier clients and it was integral to design a bold and accessible brand. For each case study, the design was focused on segmenting the challenges, solution and the impact. To create interest, a combination of images, video and collages are used throughout the site.

View full site here.

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Click on images below to enlarge.

 

CUSTOM-MADE COLLAGES for ‘life’ section

View Life section here.

 
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TEN TIGERS PARLOUR


TEN TIGERS PARLOUR


TEN TIGERS PARLOUR

I designed the brand identity, stationery and menus for popular Washington, D.C. - based lounge, Ten Tigers Parlour. Ten Tigers Parlour combines the aesthetics of historic Chinese culture with a nod to Victorian-era designs. The lounge serves up creative Asian-inspired bar foods, has a den-like interior with real fireplaces and features premier DJ's and musical guests.

I designed the brand identity to incorporate a traditional Chinese stamp-like circular emblem with custom typography and hand-drawn patterns. The brand design is applied to outdoor signage, marketing collateral, menu, website and social media. The color palette was derived from the colors experienced within the space.

Click on images below to enlarge.

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QUARTERLY STRATEGY GUIDES


QUARTERLY STRATEGY GUIDES


QUARTERLY STRATEGY GUIDES

I created and owned all creative for the new seasonal strategy guides for Factual. These digital guides were launched in tandem with a blog post and bespoke landing pages. The Factual strategy and demand teams utilized these quarterly guides to help customers understand different opportunities and needs that Factual could fulfill with their data products. The guides are a combination of insightful data snaps, sample use case scenarios and infographics.

Each guide was designed with a theme that carried into all social media graphics, banner ads, email marketing and landing pages.

Click on images below to enlarge.

Sample set of guide covers

 

Sample interior pages of guides

 

Sample social media graphics

EXAMPLES OF ONLINE PROMOTIONAL APPLICATIONS

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MARKETING COLLATERAL


MARKETING COLLATERAL


MARKETING COLLATERAL

Various print collateral designed for marketing and special events at Lucky Brand. For these projects, I managed the concept, design and press production. Special printing techniques were applied such as foil stamping, blind emboss, custom envelope creation.

Click on images below to enlarge.

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HIGH PERFORMANCE HOLIDAY CAMPAIGN


HIGH PERFORMANCE HOLIDAY CAMPAIGN


HIGH PERFORMANCE HOLIDAY CAMPAIGN

I art directed and produced all creative for an extensive holiday marketing campaign for Factual. I owned all print and digital touch points of this comprehensive campaign. This was the company’s biggest marketing initiative-to-date and was developed around the theme for a “High-Performance-Holiday” being shipped in Q3 to target for Q4 engagement. Design components for this campaign included a pre-delivery email to alert their box is on the way, custom direct mail gift boxes (3 different sizes) sent to around 3,000 programmatic traders, account managers and strategists in the Factual network, a custom interactive microsite (with animations view site here), a 14-panel accordion style booklet with custom illustrated sticker sheets, fitness-related branded swag items and 28 ads running on DBM and paid social. 

PRE-Delivery email for box recipients

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Examples of promotion on Twitter

SAMPLE SET OF ANIMATED DBM ADS

 

CUSTOM direct mail PACKAGE BOXes (filled with the seasonal themed gifts) sent to top clients and partners

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SAMPLE SET OF PAID SOCIAL ADS

 

double-sided ACCORDION STYLE tips and product information BOOKLET (with die-cut front cover and three inside removable sticker sheets)

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MiCROSITE FULL PAGE VIEW

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GRAY MARKETING


GRAY MARKETING


GRAY MALIN MARKETING

Selection of some marketing designs I did for acclaimed photographer, Gray Malin in collaboration with major brands such as Le Meridien hotels and Sperry shoes.

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BLOGS


BLOGS


DATA-DRIVEN BLOG POSTS

As part of the redesign for Factual’s corporate website, I also created the new blog landing and post pages. Factual is a data company, providing insightful information using their core data products. Together with the marketing team, we created fun, lively blog posts to promote and explain the key findings around relatable topics. I designed all blog graphics and supporting artwork for promotion across social media channels.

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WHOLE FOODS STORY

Full in-line infographic:

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CROSSFIT STORY

Animated .gif twitter cards

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Full in-line infographic:

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MARKETING VIDEO CAMPAIGN


MARKETING VIDEO CAMPAIGN


FACTUAL MARKETING VIDEOS

In an effort to provide a closer look into Factual's culture and to aid the recruiting and marketing team, I created 5 videos in collaboration with Station 22. The purpose of these videos was to let the executives and the employees speak about Factual and answer some questions that are common to potential candidates applying to Factual. Videos are shared across social media channels, at recruiting events, and on our company recruiting digital pages.

The videos were shot over two full days at the company's headquarters. I was in charge of directing the different shots for each of the videos and doing the video editing to make sure the company's message and each video's content was on-brand. Station 22 was hired to do the sound mixing, color grading and final production of the files.  

2 long form videos

There are two long form videos; one focusing on overall "ABOUT FACTUAL" and another video focusing on "ENGINEERING AT FACTUAL." 

3 short form videos

The three shorter videos are made to be easily shareable and give a more singular focus per video ranging from internships at Factual to client-focused messaging.

An example of one long form and one short form video is available below.

BEHIND THE SCENES PHOTOS:

ABOUT US FACTUAL VIDEO

HIRING AT FACTUAL - DATA ENGINEER VIDEO

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STRATEGY CARDS


STRATEGY CARDS


STRATEGY CALLING CARDS

I designed this piece of marketing for the strategy and demand teams at Factual. This a double-sided, business-card sized piece of folded collateral highlighting Factual's location strategy capabilities. The front side of the card includes a custom-drawn cartoon strip that walks you through a typical life cycle of a real-life Factual service offering. The characters were illustrated to reflect our actual team members. The back side of the card includes sample location strategy samples and benefits of working with Factual. The double-sided US letter size sheet is sandwiched between removable business cards with contact details to get in touch with Factual's strategy team.

I illustrated, designed, produced mechanicals and performed all proofing for final execution.