I designed the holiday signage and supporting marketing material for the Caruso Affiliated owned properties, The Grove and Americana at Brand. The two luxury shopping and dining centers are located in Los Angeles and Glendale, CA. The properties are premier destinations for tourists and locals alike, with annual visitor attendance surpassing Disneyland's annual visitation numbers. The signs were designed as way finding, informational, and decorative assets within the premises of the properties. The signage were designed as a collection and although each property had their own respective directions, the overall set were consistent in visual design and language.
Imagine is the world’s premier eCommerce conference, and brings together more than 2,300 Magento merchants, partners and developers from over 40 countries. I was the design lead for both the 2015 and 2014 conferences.
I designed environmental graphics for the hotels, marketplace, way-finding signage, invitations, name tags, main attendee t-shirt, stage presentation background graphics and marketing + promotional materials. All background patterns and artwork are original designs I created per piece. For the 2015 event, I designed the program book as well. For the 2014 attendee t-shirt, I designed a seven-layered silkscreen design. I maintained vendor relations and oversaw all pre-press for my print projects.
I also designed the event’s microsite and post-event microsite.
Event promotional video
Factual's headquarter office is based in Century City, California. I was asked to design the entire new office space to reflect the culture and values of the company and to create a uniquely branded office for Factual. I did the concepts, designs and production of all murals seen within the office.
Custom illustrations were made for all the wall murals and custom typography was done for the culture value murals. I wanted to create an environment that was bright and colorful while incorporating Factual's core content which is location data. Using the location pins and lat/long of specific landmarks around Los Angeles, I was able to bring in some of Factual's actual Places data into the graphic murals.
MagentoLive is a multi-city eCommerce annual event that takes place in London, Paris, Munich, and Sydney.
I designed all event collateral for these events; environmental graphics, program guide, way finding signage, presentations and marketing material. The Imagine 2014 event's style guide was re-appropriated for all MagentoLive event designs. This was to create cohesion between all Magento-hosted events throughout the year. Each city had its own unique patterns and designs applied to them that were unique to each venue's needs.
I re-designed the logo and print collateral for the annual LEAF Awards show which honors the most innovative architects from around the world.
LEAF Awards event photos taken by Wesley Hort.